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Undergraduate Bulletin
Majors, Minors, and Certificates
School of Communication and Journalism
BS Degree in Broadcast Journalism {22-23}
BA Degree in Communication Studies {22-23}
BS Degree in Digital Media Management {22-23}
BA Degree in English & Mass Communication {22-23}
BS Degree in Integrated Advertising & Public Relations {22-23}
BS Degree in Multimedia Journalism {22-23}
BS Degree in Photojournalism {22-23}
Minor in Broadcast Journalism {22-23}
Minor in Communication Studies {22-23}
Minor in Integrated Advertising & Public Relations {22-23}
Minor in Mass Communications {22-23}
Minor in Media Analysis {22-23}
Minor in Photojournalism {22-23}
Minor in Sports Communication {22-23}

Minor in Integrated Advertising & Public Relations {22-23} - Advertising and Public Relations Copywriting

Course Code

COMM 306

Credits

Title

Advertising and Public Relations Copywriting

Course Outline

Writing Intensive

Yes

Description

A course for students in advertising and public relations that includes experiences in the process of writing, editing and adapting advertising and public relations messages intended for targeted publics involving multimedia delivery platforms. The course focuses on the process and principles of writing, copy-editing, adapting messages for multimedia platforms, publication design, and evolving stylistic considerations in the advertising and public relations profession, as well as assessing message effectiveness.