BS Degree in Entertainment Industries and Technology {22-23} - Messaging for Mobile Media

Course Code
COMM 351  Credits
Title Messaging for Mobile Media 
Course Outline Course Outline 
Description A course designed to teach the principles, processes, and techniques of communicating through the use of mobile media platforms. The learning outcomes of this course include: 1) develop an awareness and understanding of mobile media platforms; 2) develop an awareness and understanding of the various messaging strategies and tactics available for mobile media users; 3) develop proficiency in the construction of mobile media messaging; 4) develop proficiency in the adaptation of the mobile message for evolving mobile media platforms; and 5) develop proficiency in evaluating the effectiveness of the mobile message using industry-based messaging standards.