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Paseka School of Business
Business Administration
BS Degree in Business Administration {23-24}
BS Degree in Business Analytics {23-24}
Minor in Business Administration: Business {23-24}
Minor in Business Administration: Non-Business {23-24}
Certificate in Business Analytics {23-24}
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BS Degree in Business Administration {23-24} - Personal Selling

Course Code

COMM 366

Credits

Title

Personal Selling

Course Outline

Description

A practical course in professional selling that explores the role of personal selling in the marketing mix and the development of effective techniques for the modern sales executive.