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Certificate in Business Analytics {23-24} - Introduction to Business Analytics
| Course Code |
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| Title |
Introduction to Business Analytics |
| Prerequisite |
MATH 234, MGMT 260 |
| Course Outline |
Course Outline |
| Description |
Business analytics refers to techniques used by enterprises to gain insights and make better decisions using data. It has applications in all the functional areas of an enterprise including accounting, finance, marketing, operations and strategic planning. This class is made up of three parts: i) descriptive analytics to focus on analysis of historical data; ii) predictive analytics to focus on data mining and forecasting to develop insights; and iii) prescriptive analytics to focus on optimization and simulation to select from business alternatives under constraints. |
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