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Certificate in Entrepreneurship {23-24} - Entrepreneurial Marketing
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| Title |
Entrepreneurial Marketing |
| Course Outline |
Course Outline |
| Description |
This course provides an opportunity to develop conceptual knowledge of important entrepreneurial concepts. The focus will be on the processes involved in marketing of goods and services, including the marketing terminology, the marketing mix, consumerism, and marketing segmentation. The concept of market and marketing research and the impacts of competitive structures on marketing decision-making will be covered. |
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