BS Degree in Integrated Advertising & Public Relations {23-24} - Advertising and Public Relations Principles

Course Code	COMM 283  Credits 3
Title	Advertising and Public Relations Principles
Course Outline	Course Outline
Description	The course is designed to achieve the following learning outcomes: acquire an understanding of advertising and public relations theories and principles, how advertising and public relations are used, why they are used and how it impacts the American society and economy; acquire an understanding of the advertising and public relations industries that includes the function and operation of advertising and public relations agencies and the components of an advertising and public relations campaigns.