BS Degree in Integrated Advertising & Public Relations {23-24} - Advertising and Public Relations Campaign Execution

Course Code	COMM 460  Credits 3
Title	Advertising and Public Relations Campaign Execution
Prerequisite	COMM 459
Course Outline	Course Outline
Description	The course is designed to achieve the following learning outcomes: proficiency in the design and production of a strategic campaign document using the AAF topic and/or the Bateman Study. That includes a situation analysis, a market plan, a media plan, a promotions plan, a public relations plan, an advertising plan, a budget, a campaign schedule and a plan of evaluation, oral presentation of the campaign at the annual AAF competition and/or Bateman competition. Membership in AAF is required for the AAF topic, membership PRSSA is required for the Bateman Study.