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Undergraduate Bulletin
Majors, Minors, and Certificates
School of Communication and Journalism
BS Degree in Broadcast Journalism {23-24}
BA Degree in Communication Studies {23-24}
BS Degree in Digital Media Management {23-24}
BA Degree in English & Mass Communication {23-24}
BS Degree in Integrated Advertising & Public Relations {23-24}
BS Degree in Multimedia Journalism {23-24}
BS Degree in Photojournalism {23-24}
Minor in Broadcast Journalism {23-24}
Minor in Communication Studies {23-24}
Minor in Integrated Advertising & Public Relations {23-24}
Minor in Mass Communications {23-24}
Minor in Media Analysis {23-24}
Minor in Photojournalism {23-24}
Minor in Sports Communication {23-24}

Minor in Media Analysis {23-24} - Media Planning

Course Code

COMM 365

Credits

Title

Media Planning

Course Outline

Description

The course is designed to develop an understanding of the principles involved in the selection of media; proficiency in the evaluation of syndicated media research; proficiency in planning the strategic use of media placements; proficiency in the estimation of media costs; proficiency in the execution of media buys at the local and national levels; and proficiency in the development of a media schedule.