Minor in Integrated Advertising & Public Relations {23-24} - Advertising and Public Relations Copywriting

Course Code
COMM 306  Credits
Title Advertising and Public Relations Copywriting 
Course Outline Course Outline 
Writing Intensive Yes  
Description A course for students in advertising and public relations that includes experiences in the process of writing, editing and adapting advertising and public relations messages intended for targeted publics involving multimedia delivery platforms. The course focuses on the process and principles of writing, copy-editing, adapting messages for multimedia platforms, publication design, and evolving stylistic considerations in the advertising and public relations profession, as well as assessing message effectiveness.