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  • BS Degree in Broadcast Journalism {23-24}
  • BA Degree in Communication Studies {23-24}
  • BS Degree in Digital Media Management {23-24}
  • BA Degree in English & Mass Communication {23-24}
  • BS Degree in Integrated Advertising & Public Relations {23-24}
  • BS Degree in Multimedia Journalism {23-24}
  • BS Degree in Photojournalism {23-24}
  • Minor in Broadcast Journalism {23-24}
  • Minor in Communication Studies {23-24}
  • Minor in Integrated Advertising & Public Relations {23-24}
  • Minor in Mass Communications {23-24}
  • Minor in Media Analysis {23-24}
  • Minor in Photojournalism {23-24}
  • Minor in Sports Communication {23-24}
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Undergraduate Bulletin Next Level Majors, Minors, and Certificates Next Level School of Communication and Journalism Next Level BS Degree in Digital Media Management {23-24}
BS Degree in Digital Media Management {23-24} - Principles of Marketing

Course Code
MKTG 270  Credits 3 
Title Principles of Marketing 
Prerequisite ECON 202 
Course Outline Course Outline 
Description Examining the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. Prerequisite can be waived with consent of the instructor.