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School of Communication and Journalism
BS Degree in Broadcast Journalism {23-24}
BA Degree in Communication Studies {23-24}
BS Degree in Digital Media Management {23-24}
BA Degree in English & Mass Communication {23-24}
BS Degree in Integrated Advertising & Public Relations {23-24}
BS Degree in Multimedia Journalism {23-24}
BS Degree in Photojournalism {23-24}
Minor in Broadcast Journalism {23-24}
Minor in Communication Studies {23-24}
Minor in Integrated Advertising & Public Relations {23-24}
Minor in Mass Communications {23-24}
Minor in Media Analysis {23-24}
Minor in Photojournalism {23-24}
Minor in Sports Communication {23-24}

BS Degree in Digital Media Management {23-24} - Customer Relationship Management Consulting

Course Code

PMGT 401

Credits

Title

Customer Relationship Management Consulting

Course Outline

Description

In this course, students will explore both the theoretical and practical application of guiding a customer through a buying decision as well as continual engagement throughout the customer life-cycle. Moreover, this course will collectively collaborate on real-life case studies involving both engaged and not engaged clients and customers.