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Certificate in Museum & Cultural Heritage Professions {23-24} - Principles of Marketing

Course Code
MKTG 270  Credits
Title Principles of Marketing 
Prerequisite ECON 202 
Course Outline Course Outline 
Description Examining the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. Prerequisite can be waived with consent of the instructor.