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Communication & Journalism

Course Code
COMM 306  Credits
Title Advertising Copywriting 
Course Outline Course Outline 
Writing Intensive Yes  
Description The course is designed to achieve the following learning outcomes: an ability to analyze consumers; proficiency in the design and construction of advertising messages targeting specific consumers; proficiency in adapting the message copy to fit the mediums used to transmit the message; and proficiency in the public presentation of advertising copy. 



Course Code
COMM 307  Credits
Title Writing for Public Relations 
Course Outline Course Outline 
Writing Intensive Yes  
Description A writing intensive course for students in public relations; writing projects include public relations messages shared through media platforms such as e-mail, newsletters, blogs, news releases, publication pitch letters, fact sheets, brochures, annual reports, web pages, e-blasts, tweets, speeches, podcasts, broadcasts, public service announcements, and other forms of strategic communications. 



Course Code
COMM 308  Credits
Title Broadcast Journalism 
Course Outline Course Outline 
Description The study of radio and television news. Students will learn a specific style for writing broadcast news stories from notes, satellite feeds, news releases and the Associated Press. Students will write and re-write stories for both radio and television and learn the basics of editing television news stories. 



Course Code
COMM 309  Credits
Title Reporting 
Course Outline Course Outline 
Writing Intensive Yes  
Description Reporting is designed to achieve the following outcomes: proficiency in writing both hard news and soft news; experience in integrating writing, editing and design through teamwork; competence in using Associated press style, grammar and syntax, as well as on-line and off-line research sources; skill in interviewing; and acquire an understanding of the theory and contemporary practice of journalism. 



Course Code
COMM 310  Credits
Title Rhetorical Theory and Criticism 
Lasc Area Goal 6  
Course Outline Course Outline 
Writing Intensive Yes  
Description Examines the theory and criticism of rhetoric from its beginnings in classical times to its contemporary development. Discusses classical, British, contemporary, and postmodern theories of rhetoric and rhetorical criticism. MnTC Goal 6. 



Course Code
COMM 311  Credits
Title Principles of Persuasion 
Course Outline Course Outline 
Description This course will explore the logical and psychological theories of persuasion as they occur in a range of communication situations. 



Course Code
COMM 313  Credits
Title Communication, Technology, and Culture 
Course Outline Course Outline 
Description Advancements in communication technology, including the Internet, have transformed the ways in which individuals communicate and form communities and has become a hallmark of contemporary Western culture. This course explores the dramatic changes in human communication as a result of such technology. Particular emphasis is given to epistemological and ontological implications of the move to a digital culture. 



Course Code
COMM 315  Credits
Title Communication Theory 
Course Outline Course Outline 
Description Through lecture, writing, and discussion, students will explore the discipline of communication including basic theories of interpersonal, group, intercultural, and organizational communication. 



Course Code
COMM 317  Credits
Title Training and Development 
Course Outline Course Outline 
Description This course examines the application of communication theories in the context of training and development. Development, design, and presentation of training materials will be covered, along with facilitation of training sessions. Class includes significant experience in program development and implementation. 



Course Code
COMM 319  Credits
Title Communication Research Methods 
Course Outline Course Outline 
Description Research in communication studies employs a variety of empirical methods to generate theories about human communication phenomena. This class introduces students to social-scientific methodologies including quantitative and qualitative approaches. Students are expected to both critically evaluate research and perform original research related to the discipline. 



Course Code
COMM 320  Credits
Title Layout & Typography II 
Course Outline Course Outline 
Description The course is designed to develop additional proficiency in terminology, design principles, use of software, critical analysis, and the publication ready production of projects in layout and typography. 



Course Code
COMM 321  Credits
Title Copy Editing 
Course Outline Course Outline 
Description Copy Editing is designed to achieve the following outcomes: competence in using Associated Press style, grammar, and syntax; skill in headline writing, cutline writing, photo and graphic editing, page layout and design; experience in producing a newsletter through the integration of writing, editing, and design; knowledge of current affairs; and an understanding of the theory and contemporary practice of copy editing. 



Course Code
COMM 324  Credits
Title International Communications 
Lasc Area Goal 8  
Course Outline Course Outline 
Description The course is designed to achieve the following outcomes: students will acquire a geographical knowledge of countries (including basic demographic and media data) and world regions; experience in intercultural cyberspace correspondence; acquire knowledge of a non-Western country gained from non-U.S. on-line and off-line publications; ability to gather information from diverse sources, to analyze the findings critically and rationally using problem-solving skills, and to communicate effectively through clear writing; and an understanding of the ongoing Third Communication Revolution. Students will also acquire a knowledge of the major controversies related to international communication. MnTC Goal 8. 



Course Code
COMM 327  Credits
Title Editing Public Relations Copy 
Course Outline Course Outline 
Description A course for students in public relations that includes experiences in the process of editing and adapting public relations messages intended for targeted publics involving multimedia delivery platforms. The course focuses on the process and principles of copy-editing, adapting the message for multimedia platforms, publication design, and evolving stylistic considerations in the public relations profession, as well as assessing message effectiveness. 



Course Code
COMM 330  Credits
Title Photojournalism 
Course Outline Course Outline 
Description Photojournalism is designed to achieve the following learning outcomes: an ability to produce feature, sports, spot news, and environmental portrait photographs for the printed page; proficiency in shooting and laying out photo stories; and an introduction to the history and legal aspects of photojournalism. 



Course Code
COMM 331  Credits
Title Photo Editing 
Course Outline Course Outline 
Description The class is designed to achieve the following outcomes: proficiency to electronically scan, manipulate, sequence and lay out photographs for publication. 



Course Code
COMM 341  Credits
Title Television News Writing 
Course Outline Course Outline 
Description A practicum whereby students participate in the development of a weekly television program or project as part of a series of newscasts, public affairs programs or informative programs. May be repeated for credit. 



Course Code
COMM 342  Credits
Title Television News Reporting 
Course Outline Course Outline 
Description A practicum whereby students learn to produce television news packages. Reporters learn to cover stories as assigned and work along with photographers to construct weekly news packages. Those enrolled in this course must also take MC 344: Television News Editing. May be repeated for credit. 



Course Code
COMM 343  Credits
Title Television News Photography 
Course Outline Course Outline 
Description A practicum whereby students learn to produce television news packages. Photographers shoot stories as assigned and work along with reporters to construct weekly news packages. Those enrolled in this course must also concurrently take MC 344: TV News Editing. May be repeated for credit. 



Course Code
COMM 344  Credits
Title Television News Editing 
Course Outline Course Outline 
Description A practicum whereby students learn to produce television news packages. Video editors work with reporters and photographers to construct weekly news packages. They may be assigned also to edit video for voice-overs, sound bites and closing credits. Video editors edit television news packages with natural sound, natural lighting and video sequences. May be repeated for credit.