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Communication & Journalism
| Course Code |
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| Title |
Television News Producing |
| Course Outline |
Course Outline |
| Description |
A practicum whereby students learn to produce television news programs. Producers stay informed about news stories, ensure that the future file is up-to-date, and assign stories to reporters, photographers, and videotape editors. Producers select readers, voice-overs, sound bites and packages for inclusion in a weekly newscast, determine the order of these stories and develop a smooth-flowing program within time constraints. Producers coordinate numerous aspects of the news operation and provide feedback to other participants. May be repeated for credit. |
| Course Code |
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| Title |
Messaging for Mobile Media |
| Course Outline |
Course Outline |
| Description |
A course designed to teach the principles, processes, and techniques of communicating through the use of mobile media platforms. The learning outcomes of this course include: 1) develop an awareness and understanding of mobile media platforms; 2) develop an awareness and understanding of the various messaging strategies and tactics available for mobile media users; 3) develop proficiency in the construction of mobile media messaging; 4) develop proficiency in the adaptation of the mobile message for evolving mobile media platforms; and 5) develop proficiency in evaluating the effectiveness of the mobile message using industry-based messaging standards. |
| Course Code |
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| Title |
Social Media Campaigns |
| Course Outline |
Course Outline |
| Description |
Introduction to the theory, application and criticism of social media communication for producers of online advertising and public relations campaigns. The course is designed to achieve the following learning outcomes: 1) to develop an awareness and understanding of the nature of the communications transaction occurring in a social media campaign; 2) to develop an awareness and understanding of the various media platforms encompassed under the rubric of social media; 3) to develop a proficiency in the design and construction of a social media campaign targeting a specific public(s) of an extant organization; and 5) to develop an ability to critically evaluate the effectiveness of a social media campaign. |
| Course Code |
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| Title |
Producing Sports Audio and Video |
| Course Outline |
Course Outline |
| Description |
A course designed to teach the principles and techniques of audio and video production for use in online and live sporting event situations. The learning objectives of this course include: to develop an awareness and understanding of the audio and video techniques of production employed in a sports broadcast situation; to develop an entry level proficiency in the use of audio and video production equipment; to develop an understanding of the process to stream audio and video messages over the internet and/or on a stadium display board; to demonstrate an ability to function effectively as a member of a sports broadcasting production team; and to demonstrate an ability to produce a live or recorded broadcast that meets an entry-level standard of excellence in the sports broadcasting industry. |
| Course Code |
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| Title |
Social Media Metrics |
| Course Outline |
Course Outline |
| Description |
A course designed to teach the principles, processes, and techniques of evaluating the social media choices using industry established metrics. The learning objectives of this course include, to: 1) develop an awareness and understanding of the social media measurement process; 2) develop an awareness and understanding of the various metrics available for measuring social media objectives; 3) develop an understanding of the criteria involved in selecting an appropriate metric for measuring a given outcome; 4) provide an experience in the measurement of an objective(s) in a social media campaign; 5) develop an understanding of the process of analyzing and interpreting the data generated in a social media campaign; and 6) develop an understanding of the process of reporting the results of measurement in a social media campaign. |
| Course Code |
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| Title |
Multimedia Authoring and Development |
| Course Outline |
Course Outline |
| Description |
This course examines the layers, facets and the concepts of multimedia; the workings of multimedia in the fields of education, medicine, architecture, graphic and corporate communications, and entertainment. |
| Course Code |
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| Title |
Media Planning |
| Course Outline |
Course Outline |
| Description |
The course is designed to develop an understanding of the principles involved in the selection of media; proficiency in the evaluation of syndicated media research; proficiency in planning the strategic use of media placements; proficiency in the estimation of media costs; proficiency in the execution of media buys at the local and national levels; and proficiency in the development of a media schedule. |
| Course Code |
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| Title |
Personal Selling |
| Course Outline |
Course Outline |
| Description |
A practical course in professional selling that explores the role of personal selling in the marketing mix and the development of effective techniques for the modern sales executive. |
| Course Code |
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| Title |
Radio/Television Performance |
| Course Outline |
Course Outline |
| Description |
Theory and practice in the professional areas of radio and television performance, from auditioning through final tapings. |
| Course Code |
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| Title |
Strategies and Tactics in Public Relations |
| Course Outline |
Course Outline |
| Description |
The course is designed to achieve the following learning outcomes: 1) to analyze a public relations case study and identify the salient issues; 2) to identify the defined objectives in a case study; 3) to develop an awareness and understanding of the strategies and tactics employed in a case study; 4) to develop an awareness and understanding of the analytics used to evaluate the achievement of both impact and output objectives in a case study; 5) to accumulate a repertoire of strategic public relations strategies and tactics that can be used to respond to a future PR situation; and 6) to construct a written plan of professional, entry-level, proficiency that delineates a public relations response to a challenge, opportunity or problem in public relations. |
| Course Code |
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| Title |
Crisis Communications |
| Course Outline |
Course Outline |
| Description |
Crisis Communications is a course designed to develop an awareness and an understanding of the principles and communication processes used to respond to a crisis that threatens the image, credibility and/or viability of an organization. Topics include the typologies of a crisis, the stages of a crisis, the process of developing and administering a comprehensive crisis communications plan, the strategies and tactics of messaging and interacting with media and other key publics in a crisis setting, and an examination and critique of case histories of an organization's response to an actual crisis. |
| Course Code |
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| Title |
Ad Agency Practicum |
| Course Outline |
Course Outline |
| Description |
Flypaper Creative Services is a student-run ad agency centered in FR 256. The agency interacts with actual clients, mostly nonprofits or start-up companies, and produces materials like posters, brochures, advertisements, television and radio commercials, web sites and/or marketing plans. Participants in the agency serve as account managers, copywriters or designers. Participation in this class is by special permit only, granted to those who demonstrate competence in the areas of design, copywriting and account management. Participants receive three credits per semester and are encouraged to participate for more than one semester. |
| Course Code |
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| Title |
Foundations of Sports Communication |
| Course Outline |
Course Outline |
| Description |
The theory and practice of sports communication exploring its role in sports programming and its potential as a communication's career. The course will examine the nature and processes of strategic sports communication in the sports organization as well as its establishing and maintaining relationships with its targeted publics. |
| Course Code |
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| Title |
Sports Information and the Media |
| Course Outline |
Course Outline |
| Description |
The course deals with the role of the sports information director in creating sports publicity. Attention is concentrated on how the sports information director serves as an information broker between organizations, both professional and amateur, and media outlets. |
| Course Code |
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| Title |
Sports Promotions |
| Course Outline |
Course Outline |
| Description |
The course focuses on the promotion of sports through marketing, sales and public relations in a seminar with experts in sports and related industries. Sports Promotions is designed to achieve the following learning outcomes: 1) develop an understanding of the role sports promotions plays in building relationships with target publics; 2) develop an understanding of the role that sports promotions plays in communicating information; 3) develop an understanding of how to construct a sports promotions tactic; 4) develop an understanding of the tactical implementation of a sports promotion; 5) develop an ability to evaluate the effectiveness of a sports promotion tactic; and 6) provide an experiential opportunity to plan, implement, and evaluate a sports promotion activity. |
| Course Code |
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| Title |
Event Planning |
| Course Outline |
Course Outline |
| Description |
Event Planning is a course designed to explore the public relations role that a special event(s) plays in building and maintaining a relationship(s) with a target audience(s), as a part of an integrated marketing communications plan (IMC). This course provides both a theoretical and an experiential exposure to the processes of planning, implementing, and evaluating a special event. The learning outcomes of the course are to: 1) develop an understanding of the strategic role that special events plays as a part of an IMC plan; 2) develop an understanding of the project management process employed to develop a special event as a public relations tactic; 3) develop an understanding of the components involved in effectively designing the public relations special event; 4) develop an understanding of how to implement special events as a public relations tactic; 5) develop an understanding of the process used to evaluate the effectiveness of a public relations special event; and 6) provide an experiential learning opportunity in the planning, implementation, and evaluation of a public relations special event. |
| Course Code |
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| Title |
Topics in Communication |
| Course Outline |
Course Outline |
| Description |
Study of a particular mass communication topic: exploration of emerging issues, methodologies, and new technologies related to the study or application of mass communications theory not addressed in other courses. May be repeated when topic varies. |
| Course Code |
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| Title |
Practicum |
| Course Outline |
Course Outline |
| Description |
Practical experience in a performance activity in Communication. |
| Course Code |
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| Title |
Mass Media Ethics and Issues |
| Course Outline |
Course Outline |
| Description |
Study of ethical considerations in advertising, journalism and public relations as well as major contemporary issues in the mass media. Emphasis will be placed upon research findings regarding mass media effects and the resultant alternatives for policymakers, practitioners and consumers. |
| Course Code |
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| Title |
Organizational Communication |
| Course Outline |
Course Outline |
| Description |
Focuses on the study of communication processes, the management of meaning through symbolic interactions, within organizational contexts. To study symbolism is to explore how meanings on which people base action are constructed, communicated, contested, and changed. The first part of the class examines perspectives/theories of organizing and communication. The second part of the class investigates specific topics of organizational communication research (e.g., power, technology, democracy). |
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