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Communication & Journalism

Course Code
COMM 402  Credits
Title Introduction to Publishing 
Course Outline Course Outline 
Description The course familiarizes students with small press publishing and with the various facets of the writing, publication and marketing processes. It also includes an orientation to New Rivers Press, a working non-profit press located at MSUM, and a daylong field trip to various publishing facilities in the Minneapolis-St. Paul area. 



Course Code
COMM 403  Credits
Title Communications Law 
Course Outline Course Outline 
Description Examination of the legal and constitutional history of freedom of speech and press, and a consideration of the legal philosophy bearing upon the communications media and a system of freedom of expression. Students will explore leading cases involving freedom of speech, press, assembly and petition. 



Course Code
COMM 405  Credits
Title Writing for the Web 
Course Outline Course Outline 
Description As a result of actively participating in the course, students should be able to: (1) Understand changing media consumption and production patterns as media increasingly converges on the Web, (2) gain and build proficiency in writing and crafting media messages designed specifically for Web presentation, (3) identify and use evolving mass communication methods not solely available to print or broadcast media, and (4) understand best writing practice for connecting with Web-based audiences. 



Course Code
COMM 406  Credits
Title Feature Writing 
Course Outline Course Outline 
Description Feature Writing is designed to achieve the following outcomes: proficiency in writing feature stories for publication in a print or an online media outlet; develop an understanding of the process of writing features; competency in adapting to the variances required in a feature story when the medium of publication changes; and competency in pitching potential feature stories to editors, as well as the process of adapting feature stories to meet requisites imposed by paying clients. 



Course Code
COMM 407  Credits
Title Magazine Writing 
Course Outline Course Outline 
Writing Intensive Yes  
Description Magazine Writing is designed to achieve the following outcomes: proficiency in writing appropriate materials for publication in a print or an online magazine; an understanding of the editorial and production processes of successfully publishing in print and online magazines; and competency in pitching a prospective story to publishers. Writing Intensive course as of Spring 2013. 



Course Code
COMM 410  Credits
Title The Rhetoric of Popular Culture 
Course Outline Course Outline 
Description Examines how popular culture artifacts generate meanings in contemporary society. Surveys various rhetorical approaches to understanding popular culture including dramatistic, Marxist, feminist, media-centered, and cultural. 



Course Code
COMM 411  Credits
Title Political Campaign Communication 
Lasc Area Goal 9  
Course Outline Course Outline 
Description This class explores political campaign rhetoric by looking at the theories and research that contribute to our understanding of the process. The course discusses the current campaign in light of these theories and research, but also takes a broader view towards political campaigning in general. MnTC Goal 9. 



Course Code
COMM 412  Credits
Title Research Practicum 
Course Outline Course Outline 
Description Provides opportunity for students to conduct research. May be repeated for credit. 



Course Code
COMM 414  Credits
Title Health Communication 
Course Outline Course Outline 
Description Focuses on how health, illness, and healing acquire meaning through symbolic interactions located within social, political, economic, and cultural structures. This course explores various arenas in which health is socially constructed including interpersonal interactions, small group and organizational settings, public discourse and popular culture. Across contexts, there is an emphasis on exploring current issues facing the health care industry including telemedicine, financial reform, the patients' rights movement, and other factors influencing health communication. 



Course Code
COMM 415  Credits
Title Teaching Methods: Communication Studies 
Course Outline Course Outline 
Description Methods of conducting high school communication studies courses and activities, structuring of curriculum, selecting and developing course materials, and methods of evaluation. 



Course Code
COMM 416  Credits 1-3 
Title Special Projects in Speech Communication 
Course Outline Course Outline 
Description Advanced individualized creative or investigative work in a particular phase of communication studies. May be taken more than once if content is substantially different. 



Course Code
COMM 417  Credits
Title Academic Service-Learning Practicum 
Course Outline Course Outline 
Description Provides opportunity for students to apply classroom concepts and theories to an academic service-learning project. May be repeated for credit. 



Course Code
COMM 420  Credits
Title Digital Storytelling 
Course Outline Course Outline 
Description Advanced use of multimedia software applications for online journalism. Story, structure, design and interactivity are stressed. Legal and ethical issues for online publishing are also addressed. 



Course Code
COMM 423  Credits
Title Marketing Communications 
Course Outline Course Outline 
Description A survey of the elements of marketing, advertising, public relations, sales promotion, and personal selling--with a strong emphasis on the strategic integration of these methods to achieve synergy in their application in the marketplace. 



Course Code
COMM 430   Credits
Title Documentary Photography  
Course Outline Course Outline 
Description The class is designed to achieve the following outcomes: an ability to research, photograph, organize and present a group photographic project documenting some aspect of our region. Repeatable for credit. 



Course Code
COMM 431  Credits
Title Photo Story 
Course Outline Course Outline 
Description The class is designed to achieve the following outcomes: an ability to research, photograph, organize and present a group photographic project documenting some aspect of our region. Repeatable for credit. 



Course Code
COMM 440  Credits
Title Broadcast Documentary 
Course Outline Course Outline 
Description History and analysis of non-fiction documentation via radio, film and video. Each student will write a treatment and shooting script for a documentary and participate in the development of a television documentary program. 



Course Code
COMM 459  Credits
Title Advertising Campaign Research 
Course Outline Course Outline 
Description The course is designed to achieve the following learning outcomes: an ability to analyze an advertising campaign situation; an ability to identify salient issues relative to the market, consumer, media and product; an ability to design and construct a research plan; proficiency in conducting primary and secondary research using selective research methodologies drawn from content analysis, historical-critical analysis, survey, in-depth interview and focus groups. The AAF campaign topic is used and student membership in AAF is required. 



Course Code
COMM 460  Credits
Title Advertising Campaign Execution 
Course Outline Course Outline 
Description The course is designed to achieve the following learning outcomes: proficiency in the design and production of a strategic campaign document using the AAF topic that includes a situation analysis, a market plan, a media plan, a promotions plan, a public relations plan, an advertising plan, a budget, a campaign schedule and a plan of evaluation, oral presentation of the campaign at the annual AAF competition. Membership in AAF is required. 



Course Code
COMM 461  Credits
Title Ad Portfolio Development 
Course Outline Course Outline 
Description Students in this course will develop portfolio elements such as advertisements, logos, posters, brochures and banner ads. The course is for students who are interested in working in a creative department of an ad agency or in-house advertising department. Individual portfolio elements are sent out for evaluation to working professionals from the local area, the region and the nation. In order to be part of a student's portfolio, the piece must have been approved by at least one outside source. At the end of the semester, students will have at least 12 approved pieces for their portfolios and will have both a physical portfolio and an online portfolio.