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Communication & Journalism
| Course Code |
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| Title |
Imaging & Photo Illustration |
| Course Outline |
Course Outline |
| Description |
Students will gain technical and conceptual skills in the manipulation of digital images for the fields of advertising and public relations. Projects involve acquiring images and producing creative manipulations that can be used for a variety of clients. |
| Course Code |
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| Title |
Advertising Copywriting |
| Course Outline |
Course Outline |
| Writing Intensive |
Yes |
| Description |
The course is designed to achieve the following learning outcomes: an ability to analyze consumers; proficiency in the design and construction of advertising messages targeting specific consumers; proficiency in adapting the message copy to fit the mediums used to transmit the message; and proficiency in the public presentation of advertising copy. |
| Course Code |
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| Title |
Writing for Public Relations |
| Course Outline |
Course Outline |
| Writing Intensive |
Yes |
| Description |
A writing intensive course for students in public relations; writing projects include public relations messages shared through media platforms such as e-mail, newsletters, blogs, news releases, publication pitch letters, fact sheets, brochures, annual reports, web pages, e-blasts, tweets, speeches, podcasts, broadcasts, public service announcements, and other forms of strategic communications. |
| Course Code |
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| Title |
Broadcast Journalism |
| Course Outline |
Course Outline |
| Description |
The study of radio and television news. Students will learn a specific style for writing broadcast news stories from notes, satellite feeds, news releases and the Associated Press. Students will write and re-write stories for both radio and television and learn the basics of editing television news stories. |
| Course Code |
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| Title |
Reporting |
| Course Outline |
Course Outline |
| Writing Intensive |
Yes |
| Description |
Reporting is designed to achieve the following outcomes: proficiency in writing both hard news and soft news; experience in integrating writing, editing and design through teamwork; competence in using Associated press style, grammar and syntax, as well as on-line and off-line research sources; skill in interviewing; and acquire an understanding of the theory and contemporary practice of journalism. |
| Course Code |
|
| Title |
Rhetorical Theory and Criticism |
| Lasc Area |
Goal 6 |
| Course Outline |
Course Outline |
| Writing Intensive |
Yes |
| Description |
Examines the theory and criticism of rhetoric from its beginnings in classical times to its contemporary development. Discusses classical, British, contemporary, and postmodern theories of rhetoric and rhetorical criticism. MnTC Goal 6. |
| Course Code |
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| Title |
Principles of Persuasion |
| Course Outline |
Course Outline |
| Description |
This course will explore the logical and psychological theories of persuasion as they occur in a range of communication situations. |
| Course Code |
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| Title |
Communication, Technology, and Culture |
| Course Outline |
Course Outline |
| Description |
Advancements in communication technology, including the Internet, have transformed the ways in which individuals communicate and form communities and has become a hallmark of contemporary Western culture. This course explores the dramatic changes in human communication as a result of such technology. Particular emphasis is given to epistemological and ontological implications of the move to a digital culture. |
| Course Code |
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| Title |
Communication Theory |
| Course Outline |
Course Outline |
| Description |
Through lecture, writing, and discussion, students will explore the discipline of communication including basic theories of interpersonal, group, intercultural, and organizational communication. |
| Course Code |
|
| Title |
Training and Development |
| Course Outline |
Course Outline |
| Description |
This course examines the application of communication theories in the context of training and development. Development, design, and presentation of training materials will be covered, along with facilitation of training sessions. Class includes significant experience in program development and implementation. |
| Course Code |
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| Title |
Communication Research Methods |
| Course Outline |
Course Outline |
| Description |
Research in communication studies employs a variety of empirical methods to generate theories about human communication phenomena. This class introduces students to social-scientific methodologies including quantitative and qualitative approaches. Students are expected to both critically evaluate research and perform original research related to the discipline. |
| Course Code |
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| Title |
Layout & Typography II |
| Course Outline |
Course Outline |
| Description |
The course is designed to develop additional proficiency in terminology, design principles, use of software, critical analysis, and the publication ready production of projects in layout and typography. |
| Course Code |
|
| Title |
Copy Editing |
| Course Outline |
Course Outline |
| Description |
Copy Editing is designed to achieve the following outcomes: competence in using Associated Press style, grammar, and syntax; skill in headline writing, cutline writing, photo and graphic editing, page layout and design; experience in producing a newsletter through the integration of writing, editing, and design; knowledge of current affairs; and an understanding of the theory and contemporary practice of copy editing. |
| Course Code |
|
| Title |
International Communications |
| Lasc Area |
Goal 8 |
| Course Outline |
Course Outline |
| Description |
The course is designed to achieve the following outcomes: students will acquire a geographical knowledge of countries (including basic demographic and media data) and world regions; experience in intercultural cyberspace correspondence; acquire knowledge of a non-Western country gained from non-U.S. on-line and off-line publications; ability to gather information from diverse sources, to analyze the findings critically and rationally using problem-solving skills, and to communicate effectively through clear writing; and an understanding of the ongoing Third Communication Revolution. Students will also acquire a knowledge of the major controversies related to international communication. MnTC Goal 8. |
| Course Code |
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| Title |
Editing Public Relations Copy |
| Course Outline |
Course Outline |
| Description |
A course for students in public relations that includes experiences in the process of editing and adapting public relations messages intended for targeted publics involving multimedia delivery platforms. The course focuses on the process and principles of copy-editing, adapting the message for multimedia platforms, publication design, and evolving stylistic considerations in the public relations profession, as well as assessing message effectiveness. |
| Course Code |
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| Title |
Photojournalism |
| Course Outline |
Course Outline |
| Description |
Photojournalism is designed to achieve the following learning outcomes: an ability to produce feature, sports, spot news, and environmental portrait photographs for the printed page; proficiency in shooting and laying out photo stories; and an introduction to the history and legal aspects of photojournalism. |
| Course Code |
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| Title |
Photo Editing |
| Course Outline |
Course Outline |
| Description |
The class is designed to achieve the following outcomes: proficiency to electronically scan, manipulate, sequence and lay out photographs for publication. |
| Course Code |
|
| Title |
Television News Writing |
| Course Outline |
Course Outline |
| Description |
A practicum whereby students participate in the development of a weekly television program or project as part of a series of newscasts, public affairs programs or informative programs. May be repeated for credit. |
| Course Code |
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| Title |
Television News Reporting |
| Course Outline |
Course Outline |
| Description |
A practicum whereby students learn to produce television news packages. Reporters learn to cover stories as assigned and work along with photographers to construct weekly news packages. Those enrolled in this course must also take Television News Editing. May be repeated for credit. |
| Course Code |
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| Title |
Television News Photography |
| Course Outline |
Course Outline |
| Description |
A practicum whereby students learn to produce television news packages. Photographers shoot stories as assigned and work along with reporters to construct weekly news packages. Those enrolled in this course must also concurrently take TV News Editing. May be repeated for credit. |
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