|
|
Print
Communication & Journalism
| Course Code |
|
| Title |
Organizational Communication |
| Course Outline |
Course Outline |
| Description |
Focuses on the study of communication processes, the management of meaning through symbolic interactions, within organizational contexts. To study symbolism is to explore how meanings on which people base action are constructed, communicated, contested, and changed. The first part of the class examines perspectives/theories of organizing and communication. The second part of the class investigates specific topics of organizational communication research (e.g., power, technology, democracy). |
| Course Code |
|
| Title |
Introduction to Publishing |
| Course Outline |
Course Outline |
| Description |
This course familiarizes students with the history and current trends in small press publishing. Course topics include acquisitions, editing, marketing, publicity, finances, copyright, electronic publishing, literary magazines, and children’s & YA publishing. |
| Course Code |
|
| Title |
Communications Law |
| Course Outline |
Course Outline |
| Description |
Examination of the legal and constitutional history of freedom of speech and press, and a consideration of the legal philosophy bearing upon the communications media and a system of freedom of expression. Students will explore leading cases involving freedom of speech, press, assembly and petition. |
| Course Code |
|
| Title |
Writing for the Web |
| Course Outline |
Course Outline |
| Description |
As a result of actively participating in the course, students should be able to: (1) Understand changing media consumption and production patterns as media increasingly converges on the Web, (2) gain and build proficiency in writing and crafting media messages designed specifically for Web presentation, (3) identify and use evolving mass communication methods not solely available to print or broadcast media, and (4) understand best writing practice for connecting with Web-based audiences. |
| Course Code |
|
| Title |
Feature Writing |
| Course Outline |
Course Outline |
| Description |
Feature Writing is designed to achieve the following outcomes: proficiency in writing feature stories for publication in a print or an online media outlet; develop an understanding of the process of writing features; competency in adapting to the variances required in a feature story when the medium of publication changes; and competency in pitching potential feature stories to editors, as well as the process of adapting feature stories to meet requisites imposed by paying clients. |
| Course Code |
|
| Title |
Magazine Writing |
| Course Outline |
Course Outline |
| Writing Intensive |
Yes |
| Description |
Magazine Writing is designed to achieve the following outcomes: proficiency in writing appropriate materials for publication in a print or an online magazine; an understanding of the editorial and production processes of successfully publishing in print and online magazines; and competency in pitching a prospective story to publishers. |
| Course Code |
|
| Title |
The Rhetoric of Popular Culture |
| Course Outline |
Course Outline |
| Description |
Examines how popular culture artifacts generate meanings in contemporary society. Surveys various rhetorical approaches to understanding popular culture including dramatistic, Marxist, feminist, media-centered, and cultural. |
| Course Code |
|
| Title |
Political Campaign Communication |
| Lasc Area |
Goal 9 |
| Course Outline |
Course Outline |
| Description |
This class explores political campaign rhetoric by looking at the theories and research that contribute to our understanding of the process. The course discusses the current campaign in light of these theories and research, but also takes a broader view towards political campaigning in general. MnTC Goal 9. |
| Course Code |
|
| Title |
Research Practicum |
| Course Outline |
Course Outline |
| Description |
Provides opportunity for students to conduct research. May be repeated for credit. |
| Course Code |
|
| Title |
Health Communication |
| Course Outline |
Course Outline |
| Description |
Focuses on how health, illness, and healing acquire meaning through symbolic interactions located within social, political, economic, and cultural structures. This course explores various arenas in which health is socially constructed including interpersonal interactions, small group and organizational settings, public discourse and popular culture. Across contexts, there is an emphasis on exploring current issues facing the health care industry including telemedicine, financial reform, the patients' rights movement, and other factors influencing health communication. |
| Course Code |
|
| Title |
Teaching Methods: Communication Studies |
| Course Outline |
Course Outline |
| Description |
Methods of conducting high school communication studies courses and activities, structuring of curriculum, selecting and developing course materials, and methods of evaluation. |
| Course Code |
|
| Title |
Special Projects in Speech Communication |
| Course Outline |
Course Outline |
| Description |
Advanced individualized creative or investigative work in a particular phase of communication studies. May be taken more than once if content is substantially different. |
| Course Code |
|
| Title |
Academic Service-Learning Practicum |
| Course Outline |
Course Outline |
| Description |
Provides opportunity for students to apply classroom concepts and theories to an academic service-learning project. May be repeated for credit. |
| Course Code |
|
| Title |
Digital Storytelling |
| Course Outline |
Course Outline |
| Description |
In this advanced online journalism workshop, students synthesize storytelling forms -- writing for Web, broadcast and print; videography; social media; photography; and editing. Legal and ethical issues of online publishing are addressed. |
| Course Code |
|
| Title |
Marketing Communications |
| Course Outline |
Course Outline |
| Description |
A survey of the elements of marketing, advertising, public relations, sales promotion, and personal selling--with a strong emphasis on the strategic integration of these methods to achieve synergy in their application in the marketplace. |
| Course Code |
|
| Title |
Documentary Photography |
| Course Outline |
Course Outline |
| Description |
The class is designed to achieve the following outcomes: an ability to research, photograph, organize and present a group photographic project documenting some aspect of our region. Repeatable for credit. |
| Course Code |
|
| Title |
Photo Story |
| Course Outline |
Course Outline |
| Description |
The class is designed to achieve the following outcomes: an ability to research, photograph, organize and present a group photographic project documenting some aspect of our region. Repeatable for credit. |
| Course Code |
|
| Title |
Broadcast Documentary |
| Course Outline |
Course Outline |
| Description |
History and analysis of non-fiction documentation via radio, film and video. Each student will write a treatment and shooting script for a documentary and participate in the development of a television documentary program. |
| Course Code |
|
| Title |
Advertising Campaign Research |
| Course Outline |
Course Outline |
| Description |
The course is designed to achieve the following learning outcomes: an ability to analyze an advertising campaign situation; an ability to identify salient issues relative to the market, consumer, media and product; an ability to design and construct a research plan; proficiency in conducting primary and secondary research using selective research methodologies drawn from content analysis, historical-critical analysis, survey, in-depth interview and focus groups. The AAF campaign topic is used and student membership in AAF is required. |
| Course Code |
|
| Title |
Advertising Campaign Execution |
| Course Outline |
Course Outline |
| Description |
The course is designed to achieve the following learning outcomes: proficiency in the design and production of a strategic campaign document using the AAF topic that includes a situation analysis, a market plan, a media plan, a promotions plan, a public relations plan, an advertising plan, a budget, a campaign schedule and a plan of evaluation, oral presentation of the campaign at the annual AAF competition. Membership in AAF is required. |
|