|
|
Print
Communication & Journalism
| Course Code |
|
| Title |
Ad Portfolio Development |
| Course Outline |
Course Outline |
| Description |
Students in this course will develop portfolio elements such as advertisements, logos, posters, brochures and banner ads. The course is for students who are interested in working in a creative department of an ad agency or in-house advertising department. Individual portfolio elements are sent out for evaluation to working professionals from the local area, the region and the nation. In order to be part of a student's portfolio, the piece must have been approved by at least one outside source. At the end of the semester, students will have at least 12 approved pieces for their portfolios and will have both a physical portfolio and an online portfolio. |
| Course Code |
|
| Title |
Practicum in Publishing |
| Course Outline |
Course Outline |
| Description |
This course is designed as a practical, hands-on experience for students to learn about the working functions of small press ventures such as the production of a literary magazine and/or a chapbook. This course is delivered through lectures, demonstrations, and supervised group activities. For example, students participate on editorial teams, curate illustrations, design book covers, organize reading tours, and develop marketing plans. All student projects are presented in class to demonstrate the process of producing a literary magazine and/or chapbook. Same as ENGL 462. |
| Course Code |
|
| Title |
Internship |
| Course Outline |
Course Outline |
| Description |
Communication/Mass Communication Internship 1-12 credits. Students need to be a major in the School of Communication and Journalism. A maximum of 12 internship credits may be applied to the degree (Communication Studies students may apply 6 credits to the major). Students must be of junior standing. |
| Course Code |
|
| Title |
Public Relations Campaign Research |
| Course Outline |
Course Outline |
| Description |
The course is designed to achieve the following learning outcomes: an ability to construct a research plan; proficiency in conducting primary and secondary research using selective research methodologies drawn from content analysis, historical-critical analysis, survey, in-depth interview and focus groups. The PRSSA campaign topic is used and student membership in PRSSA is required. |
| Course Code |
|
| Title |
Public Relations Campaign Execution |
| Course Outline |
Course Outline |
| Description |
The course is designed to achieve the following learning outcomes: proficiency to design and produce a strategic campaign document that includes a situation analysis, an analysis of the PR problem and/or opportunity, a statement of objectives, an articulation of programming executions and an identification of the mechanisms to be employed in the evaluation of a public relations campaign. Membership in PRSSA is required. |
| Course Code |
|
| Title |
Topics in Communication |
| Course Outline |
Course Outline |
| Description |
Study of a particular communication topic: exploration of emerging issues, methodologies, and new technologies related to the study or application of communications theory not addressed in other courses. May be repeated when topic varies. |
| Course Code |
|
| Title |
Online Journalism Workshop |
| Course Outline |
Course Outline |
| Description |
A capstone seminar designed to provide students with an opportunity to produce an online publication. Repeatable for credit. |
| Course Code |
|
| Title |
Communication Studies Senior Seminar |
| Course Outline |
Course Outline |
| Description |
Capstone course for Communication Studies majors; proposal, completion, and presentation of projects; pre-professional skills; written exam integrating and applying knowledge from separate courses. Grade of "C-" or higher is required for graduation. |
| Course Code |
|
| Title |
Individual Study |
| Course Outline |
Course Outline |
| Description |
Individual problems in areas of specific interest to the student. |
|