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Communication & Journalism
| Course Code |
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| Title |
Public Relations Campaign Research |
| Course Outline |
Course Outline |
| Description |
The course is designed to achieve the following learning outcomes: an ability to construct a research plan; proficiency in conducting primary and secondary research using selective research methodologies drawn from content analysis, historical-critical analysis, survey, in-depth interview and focus groups. The PRSSA campaign topic is used and student membership in PRSSA is required. |
| Course Code |
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| Title |
Public Relations Campaign Execution |
| Course Outline |
Course Outline |
| Description |
The course is designed to achieve the following learning outcomes: proficiency to design and produce a strategic campaign document that includes a situation analysis, an analysis of the PR problem and/or opportunity, a statement of objectives, an articulation of programming executions and an identification of the mechanisms to be employed in the evaluation of a public relations campaign. Membership in PRSSA is required. |
| Course Code |
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| Title |
Topics in Communication |
| Course Outline |
Course Outline |
| Description |
Study of a particular communication topic: exploration of emerging issues, methodologies, and new technologies related to the study or application of communications theory not addressed in other courses. May be repeated when topic varies. |
| Course Code |
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| Title |
Online Journalism Workshop |
| Course Outline |
Course Outline |
| Description |
A capstone seminar designed to provide students with an opportunity to produce an online publication. Repeatable for credit. |
| Course Code |
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| Title |
Communication Studies Senior Seminar |
| Course Outline |
Course Outline |
| Description |
Capstone course for Communication Studies majors; proposal, completion, and presentation of projects; pre-professional skills; written exam integrating and applying knowledge from separate courses. Grade of "C-" or higher is required for graduation. |
| Course Code |
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| Title |
Individual Study |
| Course Outline |
Course Outline |
| Description |
Individual problems in areas of specific interest to the student. |
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