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Communication & Journalism

Course Code
COMM 373  Credits
Title Radio/Television Performance 
Course Outline Course Outline 
Description Theory and practice in the professional areas of radio and television performance, from auditioning through final tapings. 



Course Code
COMM 375  Credits
Title Strategies and Tactics in Public Relations 
Course Outline Course Outline 
Description The course is designed to achieve the following learning outcomes: 1) to analyze a public relations case study and identify the salient issues; 2) to identify the defined objectives in a case study; 3) to develop an awareness and understanding of the strategies and tactics employed in a case study; 4) to develop an awareness and understanding of the analytics used to evaluate the achievement of both impact and output objectives in a case study; 5) to accumulate a repertoire of strategic public relations strategies and tactics that can be used to respond to a future PR situation; and 6) to construct a written plan of professional, entry-level, proficiency that delineates a public relations response to a challenge, opportunity or problem in public relations. 



Course Code
COMM 376  Credits
Title Crisis Communications 
Course Outline Course Outline 
Description Crisis Communications is a course designed to develop an awareness and an understanding of the principles and communication processes used to respond to a crisis that threatens the image, credibility and/or viability of an organization. Topics include the typologies of a crisis, the stages of a crisis, the process of developing and administering a comprehensive crisis communications plan, the strategies and tactics of messaging and interacting with media and other key publics in a crisis setting, and an examination and critique of case histories of an organization's response to an actual crisis. 



Course Code
COMM 379  Credits
Title Ad Agency Practicum 
Course Outline Course Outline 
Description Flypaper Creative Services is a student-run ad agency centered in FR 256. The agency interacts with actual clients, mostly nonprofits or start-up companies, and produces materials like posters, brochures, advertisements, television and radio commercials, web sites and/or marketing plans. Participants in the agency serve as account managers, copywriters or designers. Participation in this class is by special permit only, granted to those who demonstrate competence in the areas of design, copywriting and account management. Participants receive three credits per semester and are encouraged to participate for more than one semester. 



Course Code
COMM 380  Credits
Title Foundations of Sports Communication 
Course Outline Course Outline 
Description The theory and practice of sports communication exploring its role in sports programming and its potential as a communication's career. The course will examine the nature and processes of strategic sports communication in the sports organization as well as its establishing and maintaining relationships with its targeted publics. 



Course Code
COMM 381  Credits
Title Sports Information and the Media 
Course Outline Course Outline 
Description The course deals with the role of the sports information director in creating sports publicity. Attention is concentrated on how the sports information director serves as an information broker between organizations, both professional and amateur, and media outlets. 



Course Code
COMM 382  Credits
Title Sports Promotions 
Course Outline Course Outline 
Description The course focuses on the promotion of sports through marketing, sales and public relations in a seminar with experts in sports and related industries. Sports Promotions is designed to achieve the following learning outcomes: 1) develop an understanding of the role sports promotions plays in building relationships with target publics; 2) develop an understanding of the role that sports promotions plays in communicating information; 3) develop an understanding of how to construct a sports promotions tactic; 4) develop an understanding of the tactical implementation of a sports promotion; 5) develop an ability to evaluate the effectiveness of a sports promotion tactic; and 6) provide an experiential opportunity to plan, implement, and evaluate a sports promotion activity. 



Course Code
COMM 383  Credits
Title Event Planning 
Course Outline Course Outline 
Description Event Planning is a course designed to explore the public relations role that a special event(s) plays in building and maintaining a relationship(s) with a target audience(s), as a part of an integrated marketing communications plan (IMC). This course provides both a theoretical and an experiential exposure to the processes of planning, implementing, and evaluating a special event. The learning outcomes of the course are to: 1) develop an understanding of the strategic role that special events plays as a part of an IMC plan; 2) develop an understanding of the project management process employed to develop a special event as a public relations tactic; 3) develop an understanding of the components involved in effectively designing the public relations special event; 4) develop an understanding of how to implement special events as a public relations tactic; 5) develop an understanding of the process used to evaluate the effectiveness of a public relations special event; and 6) provide an experiential learning opportunity in the planning, implementation, and evaluation of a public relations special event. 



Course Code
COMM 390  Credits 1-3 
Title Topics in Communication 
Course Outline Course Outline 
Description Study of a particular mass communication topic: exploration of emerging issues, methodologies, and new technologies related to the study or application of mass communications theory not addressed in other courses. May be repeated when topic varies. 



Course Code
COMM 395  Credits 1-3 
Title Practicum 
Course Outline Course Outline 
Description Practical experience in a performance activity in Communication. 



Course Code
COMM 400  Credits
Title Mass Media Ethics and Issues 
Course Outline Course Outline 
Description Study of ethical considerations in advertising, journalism and public relations as well as major contemporary issues in the mass media. Emphasis will be placed upon research findings regarding mass media effects and the resultant alternatives for policymakers, practitioners and consumers. 



Course Code
COMM 401  Credits
Title Organizational Communication 
Course Outline Course Outline 
Description Focuses on the study of communication processes, the management of meaning through symbolic interactions, within organizational contexts. To study symbolism is to explore how meanings on which people base action are constructed, communicated, contested, and changed. The first part of the class examines perspectives/theories of organizing and communication. The second part of the class investigates specific topics of organizational communication research (e.g., power, technology, democracy). 



Course Code
COMM 402  Credits
Title Introduction to Publishing 
Course Outline Course Outline 
Description The course familiarizes students with small press publishing and with the various facets of the writing, publication and marketing processes. It also includes an orientation to New Rivers Press, a working non-profit press located at MSUM, and a daylong field trip to various publishing facilities in the Minneapolis-St. Paul area. 



Course Code
COMM 403  Credits
Title Communications Law 
Course Outline Course Outline 
Description Examination of the legal and constitutional history of freedom of speech and press, and a consideration of the legal philosophy bearing upon the communications media and a system of freedom of expression. Students will explore leading cases involving freedom of speech, press, assembly and petition. 



Course Code
COMM 405  Credits
Title Writing for the Web 
Course Outline Course Outline 
Description As a result of actively participating in the course, students should be able to: (1) Understand changing media consumption and production patterns as media increasingly converges on the Web, (2) gain and build proficiency in writing and crafting media messages designed specifically for Web presentation, (3) identify and use evolving mass communication methods not solely available to print or broadcast media, and (4) understand best writing practice for connecting with Web-based audiences. 



Course Code
COMM 406  Credits
Title Feature Writing 
Course Outline Course Outline 
Description Feature Writing is designed to achieve the following outcomes: proficiency in writing feature stories for publication in a print or an online media outlet; develop an understanding of the process of writing features; competency in adapting to the variances required in a feature story when the medium of publication changes; and competency in pitching potential feature stories to editors, as well as the process of adapting feature stories to meet requisites imposed by paying clients. 



Course Code
COMM 407  Credits
Title Magazine Writing 
Course Outline Course Outline 
Writing Intensive Yes  
Description Magazine Writing is designed to achieve the following outcomes: proficiency in writing appropriate materials for publication in a print or an online magazine; an understanding of the editorial and production processes of successfully publishing in print and online magazines; and competency in pitching a prospective story to publishers. 



Course Code
COMM 410  Credits
Title The Rhetoric of Popular Culture 
Course Outline Course Outline 
Description Examines how popular culture artifacts generate meanings in contemporary society. Surveys various rhetorical approaches to understanding popular culture including dramatistic, Marxist, feminist, media-centered, and cultural. 



Course Code
COMM 411  Credits
Title Political Campaign Communication 
Lasc Area Goal 9  
Course Outline Course Outline 
Description This class explores political campaign rhetoric by looking at the theories and research that contribute to our understanding of the process. The course discusses the current campaign in light of these theories and research, but also takes a broader view towards political campaigning in general. MnTC Goal 9. 



Course Code
COMM 414  Credits
Title Health Communication 
Course Outline Course Outline 
Description Focuses on how health, illness, and healing acquire meaning through symbolic interactions located within social, political, economic, and cultural structures. This course explores various arenas in which health is socially constructed including interpersonal interactions, small group and organizational settings, public discourse and popular culture. Across contexts, there is an emphasis on exploring current issues facing the health care industry including telemedicine, financial reform, the patients' rights movement, and other factors influencing health communication.