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Communication & Journalism

Course Code
COMM 415  Credits
Title Teaching Methods: Communication Studies 
Course Outline Course Outline 
Description Methods of conducting high school communication studies courses and activities, structuring of curriculum, selecting and developing course materials, and methods of evaluation. 



Course Code
COMM 416  Credits 1-3 
Title Special Projects in Speech Communication 
Course Outline Course Outline 
Description Advanced individualized creative or investigative work in a particular phase of communication studies. May be taken more than once if content is substantially different. 



Course Code
COMM 417  Credits
Title Academic Service-Learning Practicum 
Course Outline Course Outline 
Description Provides opportunity for students to apply classroom concepts and theories to an academic service-learning project. May be repeated for credit. 



Course Code
COMM 420  Credits
Title Digital Storytelling 
Course Outline Course Outline 
Description In this advanced online journalism workshop, students synthesize storytelling forms -- writing for Web, broadcast and print; videography; social media; photography; and editing. Legal and ethical issues of online publishing are addressed. Repeatable for credit. 



Course Code
COMM 423  Credits
Title Marketing Communications 
Course Outline Course Outline 
Description A survey of the elements of marketing, advertising, public relations, sales promotion, and personal selling--with a strong emphasis on the strategic integration of these methods to achieve synergy in their application in the marketplace. 



Course Code
COMM 430  Credits
Title Documentary Photography  
Prerequisite COMM 230 
Course Outline Course Outline 
Description The class is designed to achieve the following outcomes: an ability to research, photograph, organize and present a group photographic project documenting some aspect of our region. Repeatable for credit. 



Course Code
COMM 431  Credits
Title Photo Story 
Prerequisite COMM 230 
Course Outline Course Outline 
Description The class is designed to achieve the following outcomes: an ability to research, photograph, organize and present a group photographic project documenting some aspect of our region. Repeatable for credit. 



Course Code
COMM 440  Credits
Title Broadcast Documentary 
Course Outline Course Outline 
Description History and analysis of non-fiction documentation via radio, film and video. Each student will write a treatment and shooting script for a documentary and participate in the development of a television documentary program. Repeatable for credit. 



Course Code
COMM 459  Credits
Title Advertising and Public Relations Campaign Research 
Course Outline Course Outline 
Description The course is designed to achieve the following learning outcomes: an ability to analyze an advertising and/or public relations campaign situation; an ability to identify salient issues relative to the market, consumer, media and product; an ability to construct a research plan; proficiency in conducting primary and secondary research using selective research methodologies drawn from content analysis, historical-critical analysis, survey, in-depth interview and focus groups. The PRSSA campaign topic is used and student membership in PRSSA is required for the Public Relations Campaign. The AAF campaign topic is used for the advertising campaign and student membership in AAF is required for the advertising campaign. 



Course Code
COMM 460  Credits
Title Advertising and Public Relations Campaign Execution 
Course Outline Course Outline 
Description The course is designed to achieve the following learning outcomes: proficiency in the design and production of a strategic campaign document using the AAF topic and/or the Bateman Study. That includes a situation analysis, a market plan, a media plan, a promotions plan, a public relations plan, an advertising plan, a budget, a campaign schedule and a plan of evaluation, oral presentation of the campaign at the annual AAF competition and/or Bateman competition. Membership in AAF is required for the AAF topic, membership PRSSA is required for the Bateman Study.  



Course Code
COMM 461  Credits
Title Ad Portfolio Development 
Course Outline Course Outline 
Description Students in this course will develop portfolio elements such as advertisements, logos, posters, brochures and banner ads. The course is for students who are interested in working in a creative department of an ad agency or in-house advertising department. Individual portfolio elements are sent out for evaluation to working professionals from the local area, the region and the nation. In order to be part of a student's portfolio, the piece must have been approved by at least one outside source. At the end of the semester, students will have at least 12 approved pieces for their portfolios and will have both a physical portfolio and an online portfolio. 



Course Code
COMM 462  Credits
Title Practicum in Publishing 
Course Outline Course Outline 
Description This course is designed to familiarize students to the working functions of a small press literary publishing house through lectures, demonstrations, and supervised group activities such as participating on editorial book teams, writing teacher guides for the website for New Rivers Press books, developing marketing plans, reading tours, distributor marketing packets etc. All projects are presented in class to foster a broader class understanding of the overall activities of a small press. 



Course Code
COMM 469  Credits 1-12 
Title Internship 
Course Outline Course Outline 
Description Communication/Mass Communication Internship 1-12 credits. Students need to be a major in the School of Communication and Journalism. A maximum of 12 internship credits may be applied to the degree (Communication Studies students may apply 6 credits to the major). Students must be of junior standing. 



Course Code
COMM 490  Credits 1-3 
Title Topics in Communication 
Course Outline Course Outline 
Description Study of a particular communication topic: exploration of emerging issues, methodologies, and new technologies related to the study or application of communications theory not addressed in other courses. May be repeated when topic varies. 



Course Code
COMM 492  Credits
Title Online Journalism Workshop 
Course Outline Course Outline 
Description A capstone seminar designed to provide students with an opportunity to produce an online publication. Repeatable for credit. 



Course Code
COMM 496  Credits
Title Communication Studies Senior Seminar 
Course Outline Course Outline 
Description Capstone course for Communication Studies majors; proposal, completion, and presentation of projects; pre-professional skills; written exam integrating and applying knowledge from separate courses. Grade of "C-" or higher is required for graduation. 



Course Code
COMM 497  Credits 1-3 
Title Individual Study 
Course Outline Course Outline 
Description Individual problems in areas of specific interest to the student.