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Communication & Journalism
| Course Code |
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| Title |
Principles of Persuasion |
| Course Outline |
Course Outline |
| Description |
This course will explore the logical and psychological theories of persuasion as they occur in a range of communication situations. |
| Course Code |
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| Title |
Communication Theory |
| Course Outline |
Course Outline |
| Description |
Through lecture, writing, and discussion, students will explore the discipline of communication including basic theories of interpersonal, group, intercultural, and organizational communication. |
| Course Code |
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| Title |
Training and Development |
| Course Outline |
Course Outline |
| Description |
This course examines the application of communication theories in the context of training and development. Development, design, and presentation of training materials will be covered, along with facilitation of training sessions. Class includes significant experience in program development and implementation. |
| Course Code |
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| Title |
Communication Research Methods |
| Course Outline |
Course Outline |
| Description |
Research in communication studies employs a variety of empirical methods to generate theories about human communication phenomena. This class introduces students to social-scientific methodologies including quantitative and qualitative approaches. Students are expected to both critically evaluate research and perform original research related to the discipline. |
| Course Code |
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| Title |
Layout & Typography II |
| Course Outline |
Course Outline |
| Description |
The course is designed to develop additional proficiency in terminology, design principles, use of software, critical analysis, and the publication ready production of projects in layout and typography. |
| Course Code |
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| Title |
Copy Editing |
| Course Outline |
Course Outline |
| Description |
Copy Editing is designed to achieve the following outcomes: competence in using Associated Press style, grammar, and syntax; skill in headline writing, cutline writing, photo and graphic editing, page layout and design; experience in producing a newsletter through the integration of writing, editing, and design; knowledge of current affairs; and an understanding of the theory and contemporary practice of copy editing. |
| Course Code |
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| Title |
International Communications |
| Lasc Area |
Goal 8 |
| Course Outline |
Course Outline |
| Description |
The course is designed to achieve the following outcomes: students will acquire a geographical knowledge of countries (including basic demographic and media data) and world regions; experience in intercultural cyberspace correspondence; acquire knowledge of a non-Western country gained from non-U.S. on-line and off-line publications; ability to gather information from diverse sources, to analyze the findings critically and rationally using problem-solving skills, and to communicate effectively through clear writing; and an understanding of the ongoing Third Communication Revolution. Students will also acquire a knowledge of the major controversies related to international communication. MnTC Goal 8. |
| Course Code |
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| Title |
Photojournalism |
| Prerequisite |
COMM 230 |
| Course Outline |
Course Outline |
| Description |
Photojournalism is designed to achieve the following learning outcomes: an ability to produce feature, sports, spot news, and environmental portrait photographs for the printed page; proficiency in shooting and laying out photo stories; and an introduction to the history and legal aspects of photojournalism. |
| Course Code |
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| Title |
Photo Editing |
| Course Outline |
Course Outline |
| Description |
The class is designed to achieve the following outcomes: proficiency to electronically scan, manipulate, sequence and lay out photographs for publication. |
| Course Code |
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| Title |
Television News Writing |
| Course Outline |
Course Outline |
| Description |
A practicum whereby students participate in the development of a weekly television program or project as part of a series of newscasts, public affairs programs or informative programs. May be repeated for credit. |
| Course Code |
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| Title |
Television News Reporting |
| Course Outline |
Course Outline |
| Description |
A practicum whereby students learn to produce television news packages. Reporters learn to cover stories as assigned and work along with photographers to construct weekly news packages. Those enrolled in this course must also take Television News Editing. May be repeated for credit. |
| Course Code |
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| Title |
Television News Photography |
| Course Outline |
Course Outline |
| Description |
A practicum whereby students learn to produce television news packages. Photographers shoot stories as assigned and work along with reporters to construct weekly news packages. Those enrolled in this course must also concurrently take TV News Editing. May be repeated for credit. |
| Course Code |
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| Title |
Television News Editing |
| Course Outline |
Course Outline |
| Description |
A practicum whereby students learn to produce television news packages. Video editors work with reporters and photographers to construct weekly news packages. They may be assigned also to edit video for voice-overs, sound bites and closing credits. Video editors edit television news packages with natural sound, natural lighting and video sequences. May be repeated for credit. |
| Course Code |
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| Title |
Television News Producing |
| Course Outline |
Course Outline |
| Description |
A practicum whereby students learn to produce television news programs. Producers stay informed about news stories, ensure that the future file is up-to-date, and assign stories to reporters, photographers, and videotape editors. Producers select readers, voice-overs, sound bites and packages for inclusion in a weekly newscast, determine the order of these stories and develop a smooth-flowing program within time constraints. Producers coordinate numerous aspects of the news operation and provide feedback to other participants. May be repeated for credit. |
| Course Code |
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| Title |
Messaging for Mobile Media |
| Course Outline |
Course Outline |
| Description |
A course designed to teach the principles, processes, and techniques of communicating through the use of mobile media platforms. The learning outcomes of this course include: 1) develop an awareness and understanding of mobile media platforms; 2) develop an awareness and understanding of the various messaging strategies and tactics available for mobile media users; 3) develop proficiency in the construction of mobile media messaging; 4) develop proficiency in the adaptation of the mobile message for evolving mobile media platforms; and 5) develop proficiency in evaluating the effectiveness of the mobile message using industry-based messaging standards. |
| Course Code |
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| Title |
Social Media Campaigns |
| Course Outline |
Course Outline |
| Description |
Introduction to the theory, application and criticism of social media communication for producers of online advertising and public relations campaigns. The course is designed to achieve the following learning outcomes: 1) to develop an awareness and understanding of the nature of the communications transaction occurring in a social media campaign; 2) to develop an awareness and understanding of the various media platforms encompassed under the rubric of social media; 3) to develop a proficiency in the design and construction of a social media campaign targeting a specific public(s) of an extant organization; and 5) to develop an ability to critically evaluate the effectiveness of a social media campaign. |
| Course Code |
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| Title |
Producing Sports Audio and Video |
| Course Outline |
Course Outline |
| Description |
A course designed to teach the principles and techniques of audio and video production for use in online and live sporting event situations. The learning objectives of this course include: to develop an awareness and understanding of the audio and video techniques of production employed in a sports broadcast situation; to develop an entry level proficiency in the use of audio and video production equipment; to develop an understanding of the process to stream audio and video messages over the internet and/or on a stadium display board; to demonstrate an ability to function effectively as a member of a sports broadcasting production team; and to demonstrate an ability to produce a live or recorded broadcast that meets an entry-level standard of excellence in the sports broadcasting industry. |
| Course Code |
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| Title |
Social Media Metrics |
| Course Outline |
Course Outline |
| Description |
A course designed to teach the principles, processes, and techniques of evaluating the social media choices using industry established metrics. The learning objectives of this course include, to: 1) develop an awareness and understanding of the social media measurement process; 2) develop an awareness and understanding of the various metrics available for measuring social media objectives; 3) develop an understanding of the criteria involved in selecting an appropriate metric for measuring a given outcome; 4) provide an experience in the measurement of an objective(s) in a social media campaign; 5) develop an understanding of the process of analyzing and interpreting the data generated in a social media campaign; and 6) develop an understanding of the process of reporting the results of measurement in a social media campaign. |
| Course Code |
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| Title |
Media Planning |
| Course Outline |
Course Outline |
| Description |
The course is designed to develop an understanding of the principles involved in the selection of media; proficiency in the evaluation of syndicated media research; proficiency in planning the strategic use of media placements; proficiency in the estimation of media costs; proficiency in the execution of media buys at the local and national levels; and proficiency in the development of a media schedule. |
| Course Code |
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| Title |
Personal Selling |
| Course Outline |
Course Outline |
| Description |
A practical course in professional selling that explores the role of personal selling in the marketing mix and the development of effective techniques for the modern sales executive. |
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