Minor in Media Analysis {17-18}

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Minor in Media Analysis

Description
The minor in Media Analysis is designed to introduce students to the strategic use of media.

Student Learning Outcomes

• Develop an awareness of the process employed in media planning.
• Develop an understanding of the process employed in selecting media.
• Develop proficiency in evaluating the efficacy of media used to deliver messaging to a targeted public.

Core Requirements ( 18 credits )

COMM 101 Introduction to Mass Media (3)
COMM 210 Media Writing (3)
COMM 220 Layout and Typography I (3)
COMM 352 Social Media Campaigns (3)
COMM 354 Social Media Metrics (3)
COMM 365 Media Planning (3)