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B.S. Degree in Digital Media Management {21-22}

B.S. Degree in Digital Media Management

Description
The Bachelor of Science degree in Digital Media Management covers not only technical expertise, but strategic planning and a firm foundation in operations, marketing, public relations, communication, data analysis, business, and project management. Having a background in all of these key areas of an organization puts students in a position to pursue a variety of professional roles. Professional roles that a student with this major could fill would include digital or social media coordinator/specialist, social media strategist/consultant, communication director/manager/specialist, or marketing assistant/ manager/coordinator. Obtaining a four-year B.S. degree will help you increase your earning potential, expand your career options, and allow you to utilize your technical background while becoming a leader in an industry that impacts how consumers make buying decisions, how businesses manage their customers, and how we relate to one another online.

Student Learning Outcomes

Upon successful completion of this degree, graduates will be able to lead:

  • Strategy: Formulate and defend key digital strategies that align with organizational performance such as brand values, mission, and business goals to adapt to industry and market needs and wants.
  • Tool Adoption and Implementation: Compare, contrast, and select appropriate digital media and marketing platforms, automation tools and applications in varied business or organizational contexts.
  • Operation Management: Adopt operational management concepts (such as process development and change management, quality management, and risk management) to build effective digital engagement and communication strategies.
  • Project Management:  Develop and manage processes for effective collaboration, tool implementation, usage, and analysis as well as process, strategy, or tool changes.
  • Analysis and Assessment: Quantitatively and qualitatively formulate and evaluate key performance indicators and trends related to an organization’s digital footprint. Apply relevant practices for integrated marketing communications and analytics to transform data into actionable information that supports optimum organizational performance.

Core Requirements ( 47 credits )

COMM 423/MKTG 423 Marketing Communications (3)
COMM 283 Advertising and Public Relations Principles (3)
COMM 352 Social Media Campaigns (3)
COMM 354 Social Media Metrics (3)
COMM 400 Mass Media Ethics and Issues (3) or
COMM 403 Communications Law (3)
GID 250 Introduction to Interactive Media (4)
GID 230 Introduction to Digital Design (4)
MGMT 260 Principles of Management (3)
MKTG 270 Principles of Marketing (3)
MKTG 421 Consumer Behavior (3)
MKTG 325 Digital Marketing (3)
PMGT 385 Process Leadership (3)
PMGT 401 CRM Consulting (3)
PMGT 301 Introduction to CRM (3)
PMGT 300 Project Management and Scheduling (3)

Emphasis in Graphics

Program Requirements ( 12 credits )

GID 350 Intermediate Interactive Media (4)
GID 330 Intermediate Digital Design (4)
GID 210 Introduction to Graphic Design (4)


Emphasis in Marketing

Program Requirements ( 9 credits )

MKTG 311 Marketing Management (3)
MKTG 444 International Marketing (3)
MKTG 451 Marketing Research I (3) OR
MKTG 433 Predictive Analytics (3)

Related Requirements ( 6 credits )

MATH 127 College Algebra (3)
MATH 234 Introduction to Probability & Statistics (3)

**PRE-REQS FOR MKTG 451 AND MKTG 433


Emphasis in Project Management

Program Requirements ( 9 credits )

PMGT 400 Agile Project Management (3)
PMGT 492 Project Management Capstone (3)
PMGT 456 Project Management in Business (3)


Emphasis in Advertising & Public Relations

Program Requirements ( 9 credits )

COMM 306 Advertising and Public Relations Copywriting (3)
COMM 365 Media Planning (3)
COMM 400 Mass Media Ethics and Issues (3)