B.A. Degree in Communication Studies
Description
Communication is at the core of one’s work, community, and personal relationships. Our graduates are prepared for successful careers in a variety of industries including: health care, business, nonprofits, helping professions, sales, technology, and media. Communication Studies has roots in both the humanities and social sciences. The field began with Aristotle’s examination of the art of logic, argument, and persuasion. Over time, the discipline has evolved to examine human interaction and behavior using social scientific approaches. Today, researchers study human communication with the goal of improving it. They focus on message production, message processing, and message effects in a variety of contexts, including interpersonal, group, intercultural, family, health, and social media, to name just a few. Students may complete the major as designed, or they may select a career-focused emphasis in 1) Event Planning and Promotion or 2) Communication Training and Development. The major includes 51 credits (core and elective) in addition to completion of LASC, leaving 27 elective credits required for graduation. Many students use those credits to complete a related minor, such as in Human Resources, Project Management, or Integrated Advertising and Public Relations. Completion of 120 credits is required for this degree which includes the Liberal Arts and Sciences Curriculum.
Student Learning Outcomes
- Develop an ability to critically analyze a communication to discover its salient issues for purposes of developing an appropriate response.
- Develop an ability to identify and evidence responsive talking points that provide a critical response for the public (s) involved in the communication situation.
- Develop an ability to effectively partition the response as a means of maximizing the impact of the messaging on those involved in the communication situation.
- Develop an ability to strategically select the media platform(s) to be employed as a communication vehicle(s) to engage the public(s) involved in the communication situation.
- Develop an ability to effectively employ the use of visual and verbal symbols, motion and sound as a means of adding an appropriate level of clarity and emphasis to one's messaging.
- Develop the skill set(s) needed to effectively deliver one's message to those involved in the communication situation.
- Develop an understanding and commitment to upholding the ethical standards of communication that is a part of the situation being addressed.
Inherent to the above stated objectives are demonstrating a foundational knowledge of communication research methods and the role of research in the creation of knowledge; recognizing, diagnosing, and responding to communication situations using appropriate communication theories and concepts; effectively presenting communication messages in a variety of contexts and situations; to analyzing communication messages in a variety of cultures, contexts and situations; and to demonstrating the knowledge to successfully manage group environments and / or interpersonal relationships.
Program Delivery Mode
Online Plus: offered entirely online with face-to-face options available for some/all sections
Core Requirements
( 30 credits )
COMM 110 Introduction to Communication Studies (3)
COMM 201 Interpersonal Communication (3)
COMM 211 Group and Team Communication (3)
COMM 285 Intercultural Communication (3)
COMM 301 Business and Professional Communication (3)
COMM 310 Rhetorical Theory and Criticism (3) OR
COMM 410 Rhetoric of Popular Culture (3)
COMM 311 Principles of Persuasion (3)
COMM 315 Communication Theory (3)
COMM 319 Communication Research Methods (3)
COMM 496 Communication Studies Senior Seminar (3) *Must earn grade of C- or above.
Designated Writing Intensive Course for Major
COMM 301 Business and Professional Communication (3) OR
COMM 310 Rhetorical Theory and Criticism (3)
Restricted Electives
( 21 credits )
21 credits of unrestricted electives drawn from any COMM or LEAD rubric courses, and may include COMM 100.
Emphasis in Event Planning and Promotion
Program Requirements
( 21 credits )
Required core of 30 credits, plus 12 credits of unrestricted electives drawn from courses carrying a COMM or LEAD rubric, as well as the following 9 credits of restricted credits: COMM 383 Event Planning, LEAD 301 Introduction to Leadership, and COMM 210 Media Writing.
Emphasis in Communication Training and Development
Program Requirements
( 21 credits )
Required core of 30 credits, plus 12 credits of unrestricted electives drawn from courses carrying a COMM or LEAD rubric, as well as the following 9 credits of restricted credits: COMM 317 Training and Development, COMM 401 Organizational Communication, and PMGT 385 Process Leadership.