Minor in Integrated Advertising & Public Relations {22-23}
Integrated Advertising and Public Relations
Description
The minor in Integrated Advertising and Public Relations is designed to introduce students to advertising and public relations and develop one’s skills in verbal and visual storytelling.
Student Learning Outcomes
- Develop an awareness and understanding of the analytical process used to design an advertising message and public relations response to defined situation.
- Demonstrate professional, entry-level proficiency in composition of an advertising message designed to influence product selection among a target public.
- Demonstrate professional, entry-level proficiency in the composition of a public relations message designed to share information with a target public.
- Demonstrate an ability to work collaboratively with others on an advertising and public relations task.
- Develop an awareness and understanding of the strategies and tactics used in the advertising and public relations environment.
Core Requirements
( 18 credits )
COMM 210 Media Writing (3)
COMM 220 Layout and Typography I (3)
COMM 230 Photography (3)
COMM 283 Advertising and Public Relations Principles (3)
COMM 306 Advertising and Public Relations Copywriting (3)
COMM 352 Social Media Campaigns (3)