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  • BS Degree in Broadcast Journalism {23-24}
  • BA Degree in Communication Studies {23-24}
  • BS Degree in Digital Media Management {23-24}
  • BA Degree in English & Mass Communication {23-24}
  • BS Degree in Integrated Advertising & Public Relations {23-24}
  • BS Degree in Multimedia Journalism {23-24}
  • BS Degree in Photojournalism {23-24}
  • Minor in Broadcast Journalism {23-24}
  • Minor in Communication Studies {23-24}
  • Minor in Integrated Advertising & Public Relations {23-24}
  • Minor in Mass Communications {23-24}
  • Minor in Media Analysis {23-24}
  • Minor in Photojournalism {23-24}
  • Minor in Sports Communication {23-24}
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Undergraduate Bulletin Next Level Majors, Minors, and Certificates Next Level School of Communication and Journalism Next Level BS Degree in Digital Media Management {23-24}
BS Degree in Digital Media Management {23-24} - Marketing Management

Course Code
MKTG 311  Credits 3 
Title Marketing Management 
Prerequisite MKTG 270 
Course Outline Course Outline 
Description An examination of practical marketing problems with a focus on analysis, planning, implementation, and control of worldwide marketing programs for the purpose of achieving an organization's objectives.