B.S. Degree in Integrated Advertising & Public Relations {17-18}

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B.S. Degree in Integrated Advertising and Public Relations

Description
The major in Integrated Advertising and Public Relations balances the breadth of the liberal arts and sciences curriculum with the depth of a professional curriculum in both advertising and public relations, along with a choice of unrestricted electives to provide a well-rounded educational experience. Majors must complete 120 credits with a minimum of 40 credits at the 300-400 levels. Majors will complete a minimum of 42 credits in LASC, 69 credits in the advertising and public relations program, and the remaining credits will be available as unrestricted electives. Internships, while not formally required, are strongly encouraged to gain additional insight into the journalism profession.

Student Learning Outcomes

In addition to the overarching learning outcomes, the nuanced learning outcomes of the integrated advertising and public relations major are:

• Demonstrate an awareness and understanding of the principles of both advertising and public relations.
• Demonstrate an awareness and understanding of the ethical standards of both the advertising and public relations professions.
• Demonstrate an awareness and understanding of the information sharing process, the relationship building process and the centrality of the process of persuasion to advertising and public relations.
• Demonstrate entry-level competency to research, create, write, design and produce both advertising and public relations visual and verbal messaging, campaigns, and special events.
• Develop an awareness and understanding of the process of buying and selling media.
• Demonstrate an ability to work collaboratively as a member of a team.
• Demonstrate a competency to produce an advertising or public relations document that meets entry-level, industry standards.
• Demonstrate entry-level professional competence through the successful completion of an internship or other professional field experience.

Program Delivery Mode
Land plus: face-to-face where some online courses may be available or required

Core Requirements ( 69 credits )

Designated Writing Intensive Course for Major
COMM 306 - Advertising Copywriting OR COMM 307 - Writing for Public Relations