B.S. Degree in Public Relations {17-18}

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B.S. Degree in Public Relations

Description
The major in Public Relations balances the breadth of the liberal arts and sciences curriculum with the depth of a professional curriculum in public relations, along with a choice of unrestricted electives to provide a well-rounded educational experience. Majors must complete 120 credits with a minimum of 60 credits at the 300-400 levels. Majors will complete a minimum of 42 credits in LASC, 60 credits in the public relations program, and the remaining credits will be available as unrestricted electives. Internships, while not formally required, are strongly encouraged to gain additional insight into the public relations profession.

Student Learning Outcomes

In addition to the overarching learning outcomes, the nuanced learning outcomes of the public relations major are:

• Demonstrate an awareness and understanding of the principles of public relations.
• Demonstrate an awareness and understanding of the ethical standards of the public relations profession.
• Demonstrate an awareness and understanding of the information sharing process, the relationship building process and the centrality of the process of persuasion to public relations.
• Demonstrate entry level competency to research, create, write, design and produce public relations visual and verbal messaging, campaigns, and special events.
• Demonstrate an ability to work collaboratively as a member of a team.
• Demonstrate a competency to produce an public relations document that meets entry-level, industry standards.
• Demonstrate entry-level professional competence through the successful completion of an internship or other professional field experience.

Program Delivery Mode
Land plus: face-to-face where some online courses may be available or required

Core Requirements ( 60 credits )

Designated Writing Intensive Course for Major
COMM 307 - Writing for Public Relations