Minor in Advertising {17-18}

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Minor in Advertising

Description
The minor in Advertising is designed to introduce students to advertising and develop one's skills in verbal and visual storytelling.

Student Learning Outcomes

• Develop an awareness and understanding of the analytical process used to design an advertising message for a defined situation.
• Demonstrate professional, entry-level proficiency in composition of an advertising message designed to influence product selection among a target public.
• Demonstrate an ability to work collaboratively with others on an advertising project.
• Develop an awareness of the strategies and tactics used in the advertising industry.

Core Requirements ( 18 credits )

COMM 210 Media Writing (3)
COMM 220 Layout and Typography I (3)
COMM 230 Photography (3)
COMM 251 Video Production for Advertising, News, and Public Relations (3)
COMM 283 Advertising Principles (3)
COMM 306 Advertising Copywriting (3)