Print
B.S. Degree in Advertising {19-20}

B.S. Degree in Advertising

Description
The major in Advertising balances the breadth of the liberal arts and sciences curriculum with the depth of a professional curriculum in advertising, along with a choice of unrestricted electives to provide a well-rounded educational experience. Majors must complete 120 credits with a minimum of 57 credits at the 300-400 levels. Majors will complete a minimum of 42 credits in LASC, 57 credits in the advertising program, and the remaining credits will be available as unrestricted electives. Internships, while not formally required, are strongly encouraged to gain additional insight into the journalism profession.

Student Learning Outcomes

In addition to the overarching learning outcomes, nuanced learning outcomes of the advertising major are:

  • Demonstrate an awareness and understanding of the principles of advertising.
  • Demonstrate an awareness and understanding of the ethical standards of the advertising profession.
  • Demonstrate an awareness and understanding of the information-sharing process, the relationship-building process, and the centrality of the process of persuasion to advertising.
  • Demonstrate entry level competency to research, create, write, design, and produce advertising visual and verbal messaging, and campaigns.
  • Develop an awareness and understanding of the process of buying and selling of media.
  • Demonstrate an ability to work collaboratively as a member of a team.
  • Demonstrate a competency to produce an advertising document that meets entry-level, industry standards.
  • Demonstrate entry-level professional competence through the successful completion of an internship or other professional field experience.

Core Requirements ( 60 credits )

COMM 101 Introduction to Mass Media (3)
COMM 210 Media Writing (3)
COMM 220 Layout & Typography I (3)
COMM 230 Photography (3)
COMM 251 Video Production for Advertising, News, & Public Relations (3)
COMM 283 Advertising Principles (3)
COMM 284 Public Relations Principles (3)
COMM 285 Intercultural Communication (3)
COMM 305 Imaging and Photo Illustration (3)
COMM 306 Advertising Copywriting (3)
COMM 320 Layout & Typography II (3)
COMM 351 Messaging for Mobile Media (3)
COMM 352 Social Media Campaigns (3)
COMM 354 Social Media Metrics (3)
COMM 365 Media Planning (3)
COMM 383 Event Planning (3)
COMM 400 Media Ethics and Issues (3)
COMM 403 Communications Law (3)
COMM 459 Advertising Campaign Research (3)
COMM 460 Advertising Campaign Execution (3)