Minor in Professional Selling {21-22}

Minor in Professional Selling

The purpose of the Professional Selling Minor is to foster a productive and collaborative learning environment to develop knowledge and skills in the management of customer relationships, equip students with the skills, ethics, and attitudes necessary to be an effective customer relationship professional in a variety of arenas, and to provide opportunities for students to exercise and develop the knowledge and skills necessary to function effectively and efficiently through their ability to apply customer relationship skills.

Admission Requirements

Must have 30 earned credits - the level of the coursework is appropriate for sophomores and above.

Student Learning Outcomes

  • Apply customer relationship management principles to the processes, monitoring, and management of the customer life cycle.
  • Identify and apply sales processes that lead to effective and successful customer engagement as well as value to the business.
  • Demonstrate how to communicate effectively in diverse contexts and audiences through various mediums.
  • Compare and contrast consumer buying behavior across multiple contexts.
  • Develop and communicate situational specific customer engagement strategies and recommendations.
  • Utilize and apply the use of software tools to help manage, monitor, and analyze customer behaviors, sales performance, and customer engagement.
  • Demonstrate the ability to be an active listener, identify customer wants and needs, develop relationships, and manage conflict situations.

Core Requirements ( 12 credits )

COMM 201 Interpersonal Communication (3)
MKTG 270 Principles of Marketing (3) OR
ENTR 232 Entrepreneurial Marketing (3)
OM 201 Introduction to Professional Selling (1)
OM 401 Professional Selling Practicum (2)
PMGT 301 Introduction to CRM (3)

Electives ( 6 credits )

COMM 285 Intercultural Communication (3)
COMM 301 Business and Professional Communication (3)
COMM 352 Social Media Campaigns (3)
COMM 366 Personal Selling (3) OR
MKTG 330 Personal Selling (3)
OM 395 Computer Applications for Technologists (3)
PMGT 401 CRM Consulting (3)