B.S. Degree in Public Relations {19-20}

B.S. Degree in Public Relations

The major in Public Relations balances the breadth of the liberal arts and sciences curriculum with the depth of a professional curriculum in public relations, along with a choice of unrestricted electives to provide a well-rounded educational experience. Majors must complete 120 credits with a minimum of 60 credits at the 300-400 levels. Majors will complete a minimum of 42 credits in LASC, 60 credits in the public relations program, and the remaining credits will be available as unrestricted electives. Internships, while not formally required, are strongly encouraged to gain additional insight into the public relations profession.

Student Learning Outcomes

In addition to the overarching learning outcomes, the nuanced learning outcomes of the public relations major are:

  • Demonstrate an awareness and understanding of the principles of public relations.
  • Demonstrate an awareness and understanding of the ethical standards of the public relations profession.
  • Demonstrate an awareness and understanding of the information sharing process, the relationship building process and the centrality of the process of persuasion to public relations.
  • Demonstrate entry level competency to research, create, write, design and produce public relations visual and verbal messaging, campaigns, and special events.
  • Demonstrate an ability to work collaboratively as a member of a team.
  • Demonstrate a competency to produce a public relations document that meets entry-level, industry standards.
  • Demonstrate entry-level professional competence through the successful completion of an internship or other professional field experience.

Core Requirements ( 60 credits )

COMM 101 Introduction to Mass Media (3)
COMM 210 Media Writing (3)
COMM 220 Layout and Typography I (3)
COMM 230 Photography (3)
COMM 251 Video Production for Advertising, News, and Public Relations (3)
COMM 283 Advertising Principles (3)
COMM 284 Public Relations Principles (3)
COMM 285 Intercultural Communications (3)
COMM 305 Imaging and Photo Illustration (3)
COMM 307 Writing and Editing for Public Relations (3)
COMM 320 Layout and Typography II (3)
COMM 351 Messaging for Mobile Media (3)
COMM 352 Social Media Campaigns (3)
COMM 354 Social Media Metrics (3)
COMM 375 Strategies and Tactics in Public Relations (3)
COMM 383 Event Planning (3)
COMM 400 Mass Media Ethics and Issues (3)
COMM 403 Communications Law (3)
COMM 470 Public Relations Campaign Research (3)
COMM 471 Public Relations Campaign Execution (3)